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The Home Depot®

THE ART OF
GIFT CARD GIVING


The Ask

The Home Depot, a long-standing client, reached out to AgencyMSI for solutions to refresh their holiday gift card campaign with the hope of driving greater engagement with their cards.

The Solution

AgencyMSI developed a social promotion focused on shareable and inspired how-to content. The goal was to drive sales by helping customers present the cards in new and inventive ways.

The Home Depot Pinterest

A Holiday Gift Card Giving campaign was developed for Pinterest.  Using products sold at The Home Depot, a range of craft ideas were developed and brought to life.  Beautiful photography captured step-by-step direction.

The Home Depot

60-second how-to videos were developed to extend the Pinterest campaign to Facebook and Instagram.

Gift_Card_Snow_Globes_Facebook_V1 from Marketing Support, Inc. on Vimeo.

Seasonal_Gift_Card_Coasters_Facebook_V2 from Marketing Support, Inc. on Vimeo.

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