Positioning Strategies consider the six key ingredients of successful creative:
Area banks that have a focus on mid-sized businesses.
Owners of mid-sized businesses. Averaging 45 – 65 years old. Skewing male.
They have built the businesses they run. While they have become financially successful, that is not why they work. The reasons are more personal and intrinsic: about creating something for which they are proud and responsible.
All banks are very self-focused.
You’ll feel that you’ve found a bank that “gets you.”
REASON TO BELIEVE
MB Financial Bank’s experience with business owners helps us better understand your needs.
We will write as many of these Strategic Directions as we believe are viable and logical. Refining and reducing until we have the directions that the data says are worth exploring.