Services

Integrated Solutions

MSI has more than 50 years of experience in dealing with all forms of distribution to place products or generate incremental volume, through specialty dealers, wholesaler distribution, private label, general retail, direct, OEM and services. We know what works and when.

Capabilities

Click on each capability below to see our services:

Services:

  • Brand Architecture
  • Brand Audits
  • Brand Identity Systems
  • Brand Positioning
  • Brand Standards
  • Brand Stewardship
  • Naming
  • Private Label Branding

Services:

  • Creative Services
  • Broadcast
  • Print
  • Out-of-Home
  • Traditional
  • Digital
  • Key Market Campaigns
  • National Campaigns
  • Local Dealer Tie-ins
  • Retailer Partnering
  • Creative Pre-Testing
  • Effectiveness Tracking
  • B2C Media Planning / Buying
  • B2B Media Planning / Buying

Services:

  • Competitive Audits
  • Brand Attachment Research
  • Platform Development
  • Structural Design
  • Design Systems
  • End-User Testing
  • On-Site Press Checks
  • Color Management
  • Packaging Pull-Through
  • Production

Services:

  • Analytics / Reporting
  • Application Development
  • Content Management Systems
  • Digital Strategies
  • Email
  • Mobile
  • Online Display
  • Search / PPC
  • SEO
  • Website / Microsites

Services:

  • Blog Design / Development
  • Blogger Relations
  • Community Management
  • Content Development
  • Monitoring and Reporting
  • Social Media Audits
  • Social Strategy Development
  • Content & Channel Strategy

Services:

  • Community Relations
  • Crisis Communications
  • Editorial Calendar Creation
  • Editorial Services
  • Events & Promotions
  • Grassroots Campaigns
  • Issue Management
  • Media Relations
  • PR Consulting
  • Reputation Management
  • Tradeshows

Services:

  • Competitive Store Audits
  • Offline Display Program
  • Inline Planograms
  • Promotional Packaging
  • Media Support
  • Promotional Endcaps
  • In-Store Media
  • In-Store Signage Systems
  • Avoiding In-Store Restrictions
  • Sell-In Strategies
  • Line Review Leveraging
  • In-Store Service
  • Associate P.K.

Services:

  • Dealer Surveys
  • Dealer Advisory Groups
  • Program Development
  • Loading Programs
  • Sell-Through Programs
  • Sales Personnel Incentives
  • Co-op Programs
  • Local Market Ad Programs
  • Local Ad Program Execution
  • Local Referral Programs
  • Showroom Development
  • Showroom Signage
  • Showroom General Traffic
  • Open Houses
  • Mystery Shoppers

Services:

  • Selectivity
  • Franchise Agreements
  • Communication Strategies
  • Incremental Promotions
  • Personnel Incentives
  • Turnkey Mailing Programs
  • Target Account Programs
  • Counter Programs
  • Counter Days
  • Product Fairs

Services:

  • Allowable Chain Programs
  • Loyalty Programs
  • Rebate Programs
  • Contests
  • Sweepstakes
  • Price-off
  • Trade-ins
  • Seasonal Programs
  • Parking Lot Programs
  • Demonstrations
  • Mobile Tours

Services:

  • Catalogs
  • Circulars / Flyers
  • Tabloids
  • Collateral
  • Packaging
  • Displayers
  • Mailers
  • Literature
  • Photography

Services:

  • One-on-One Interviews
  • Online Internet Studies
  • On-Site Interviewing
  • Focus Group Planning, Recruiting & Moderation
  • Attitude & Awareness Tracking
  • Shopper & In-Store Interviews
  • Screener & Questionnaire Design
  • Creative Testing

Services:

  • Creative Direction / Concepting
  • Storyboard Development
  • Script Development
  • Casting – Talent & Voice
  • Video Production – Studio & Location
  • Green Screen
  • 360 Video
  • Merchandise Management
  • Post-Production
  • Editing
  • Soundtrack Development
  • Graphic Animation & F/X

Services:

  • Product, Fashion, Food, Room, Location
  • High-Volume Web
  • Photo Art Direction
  • Set Design
  • Styling
  • Set Construction
  • Merchandise Coordination
  • Location Management
  • Casting
  • Digital Retouching
  • Green Screen
  • 360 Photography
  • Digital Asset Management

Services:

  • Direct Response TV
  • Store Trading-Area Pull
  • Mass Mailings
  • Email Programs
  • Business-to-Business

Services:

  • Shopper Clubs
  • Dealer Clubs
  • Dealer Incentives
  • Distributor Programs
  • Floor Associate Programs
  • Inventory Movement Programs

Specialties

Private Label Secrets

Since 1993, MSI has worked on private label programs for IGA, Ace, The Home Depot, Best Buy, Sam’s Club, Sears, Kmart, Walmart, Tractor Supply, Kohl’s and others from design through pull-through and merchandising. We utilize our proprietary Brand Attachment Index to determine a national brand’s strength. We’ve also worked with RoomPlace furniture, Rogers & Hollands jewelry, Bed Bath & Beyond and other retailers as a branding and ad agency. We know how to generate floor and online traffic via selling events, special promotions, digital programs and inserts.

From the Ground Up

MSI was put in business by InSinkErator garbage disposers and spent our formative years learning to sell and service plumbing-heating-cooling contractors, and the wholesalers who sell them. We’ve since worked on programs for specialty dealers covering mattresses (Serta), closets (Closet Maid), air conditioning (Fedders), kitchen and bath showrooms (Elkay), lawn and garden dealers (Stihl), and many more. We know how to move inventory onto dealer floors and shelves and then help those dealers move the inventory out.

Servicing the Service Industry

MSI has worked with a number of services-oriented clients from Adobe to MB Financial Bank, one of the top five banks in Chicagoland, to the Chicago Schools, with more than 7,000 students on campuses throughout the country. We have designed and executed direct response television campaigns for The Humane Society, and also worked with a number of Associations, including the National Home Furnishings Association, the American Marketing Association, the Carpet and Rug Institute, the International Housewares Association and others.

EXPERTISE

  • Apparel
  • Automotive
  • Appliances
  • Associations
  • Beauty
  • Bedding
  • Building Products
  • Cleaning Supplies
  • Cookware & Cutlery
  • Education
  • Electrical
  • Food & Beverage
  • Foodservice
  • Furniture/Cabinetry
  • Hardware
  • Home Furnishings
  • Home Access & Security
  • Housewares
  • Kitchen & Bath
  • Lawn & Garden
  • Lighting
  • Non-Profits
  • Office Products
  • Paint
  • Personal Care
  • Pet Products
  • Plumbing & Heating
  • Retail
  • Seasonal / Gifts
  • Soft Home/Textiles
  • Sporting Goods
  • Technology & Software
  • Tools
  • Toys
  • Travel & Tourism
  • Wine & Spirits
  • Wood Products

No prima donnas. No posturing. No trying to sell you what we have instead of figuring out what you need. Just great work from great people.

No prima donnas. No posturing. No trying to sell you what we have instead of figuring out what you need. Just great work from great people.

No prima donnas. No posturing. No trying to sell you what we have instead of figuring out what you need. Just great work from great people.

Integrated Marketing? Branding? Packaging? Social? Promotions? Interactive? Yep, we do that.