MSI Helps Steam Up the Oscars Swag Bag

MSI Helps Steam Up the Oscars Swag Bag

Steamist client heats up the Oscars with luxury gift offering for exclusive nominees.

At the 2014 Academy Awards, some of Hollywood’s hottest stars took home an Oscar – Jared Leto, Matthew McConaughey, Lupita Nyong’o and Cate Blanchett to name a few.  While you can’t help but feel a little sad for the nominees who didn’t win – especially after seeing how sad Leo looked when his name wasn’t called (again), rest assured that they didn’t leave the show empty-handed. Each of the “losers” takes home the “Everyone Wins” gift bag that includes more than $80,000 worth of prizes – including a special gift from an MSI client.

The MSI PR team worked with Steamist to heat up the swag bag with a plush luxury robe and $2,500 gift certificate for their Total Sense Home Spa System – a customizable collection of spa amenities for the shower. The consolation prize generated quite a bit of buzz in the media, from TV segments on outlets like CNN’s “New Day,” Entertainment Tonight and Buzz60 to a plethora of online placements ranging from US Weekly and Yahoo! Shine  to the Huffington Post and Town & Country Magazine.

Click the links below to check out some of the coverage:

When it comes to comforting and consoling Hollywood’s elite, we do what we can.

No prima donnas. No posturing. No trying to sell you what we have instead of figuring out what you need. Just great work from great people.

No prima donnas. No posturing. No trying to sell you what we have instead of figuring out what you need. Just great work from great people.

No prima donnas. No posturing. No trying to sell you what we have instead of figuring out what you need. Just great work from great people.

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