Steamist client heats up the Oscars with luxury gift offering for exclusive nominees.
At the 2014 Academy Awards, some of Hollywood’s hottest stars took home an Oscar – Jared Leto, Matthew McConaughey, Lupita Nyong’o and Cate Blanchett to name a few. While you can’t help but feel a little sad for the nominees who didn’t win – especially after seeing how sad Leo looked when his name wasn’t called (again), rest assured that they didn’t leave the show empty-handed. Each of the “losers” takes home the “Everyone Wins” gift bag that includes more than $80,000 worth of prizes – including a special gift from an MSI client.
The MSI PR team worked with Steamist to heat up the swag bag with a plush luxury robe and $2,500 gift certificate for their Total Sense™ Home Spa System – a customizable collection of spa amenities for the shower. The consolation prize generated quite a bit of buzz in the media, from TV segments on outlets like CNN’s “New Day,” Entertainment Tonight and Buzz60 to a plethora of online placements ranging from US Weekly and Yahoo! Shine to the Huffington Post and Town & Country Magazine.
Click the links below to check out some of the coverage:
- - CNN New Day: http://cnn.it/Wz75ti
- - Entertainment Tonight: http://et.tv/1usK5c8
- - Buzz60: http://bit.ly/1oYXenF
- - Town & Country: http://bit.ly/1rva12Q