MSI client uses multi-layered marketing effort to drive in-store traffic.
MSI’s client Big Apple Bagels bakes their delectable bagels from scratch to ensure their customers only get the best, and they recently asked MSI to help them showcase this delicious fact! MSI developed and launched a Scratch-Off promotion with multi-layered marketing support via local advertising, eye-catching in-store elements and social marketing across platforms such as Facebook and Twitter. Customers have a chance to win an array of prizes with each scratch off card, as well as the grand prize of $1,000, so stop into your local Big Apple Bagels today to Scratch and Play until the end of September!
The Scratch Off promotion is one piece of a large, multifaceted marketing program MSI launched with Big Apple Bagels in 2014 to help drive customers in store by sharing what makes each location so scrumptious!