Greenheart Shop Gets a Helping Hand from MSI PR

Greenheart Shop Gets a Helping Hand from MSI PR

Greenheart Shop, Chicago’s premier fair trade, eco-friendly shopping destination, was featured on WGN-TV and seen by nearly 91,000 viewers as a result of MSI’s PR efforts…

Greenheart Shop, Chicago’s premier fair trade, eco-friendly shopping destination, strives to raise awareness about the city’s international relations through its offering of socially conscious, high-quality products. The shop is a branch of Greenheart International, a global nonprofit devoted to connecting people and planet to create a more peaceful and sustainable global community. Located in Old Town, Greenheart Shop features products from 100 artisan groups across 55 countries. The shop carries an assortment of high-quality merchandise, including home décor, kitchenware, jewelry, clothing and gourmet delicacies.

As part of a PR effort to help raise awareness for Greenheart, MSI PR booked an on-camera opportunity for the Greenheart Shop on WGN. The story was featured on WGN-TV and watched by nearly 91,000 viewers and WGN news also covered the story online.

With the holiday season upon us, think about checking out the Greenheart Shop and you will find items like greeting cards made from recycled paper by woman artisans in the Philippines who have escaped sex slavery and jewelry made from former artillery shells in Ethiopia. Be the amazing friend, husband, wife, son, daughter or co-worker (hint, hint) who gives the gift with a story.

You can purchase their fair trade and eco-friendly goods online at greenheartshop.com.

No prima donnas. No posturing. No trying to sell you what we have instead of figuring out what you need. Just great work from great people.

No prima donnas. No posturing. No trying to sell you what we have instead of figuring out what you need. Just great work from great people.

No prima donnas. No posturing. No trying to sell you what we have instead of figuring out what you need. Just great work from great people.

Integrated Marketing? Branding? Packaging? Social? Promotions? Interactive? Yep, we do that.