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ALWAYS LEARNING

LEARN / Cultivate your curiosity


Author: AgencyMSI

June, 2017

Retail Pivot: Frictionless Commerce in the Haze of the Amazon Effect

You can’t talk about retail without tripping over (or getting hit in the face with) news about Amazon and Jeff Bezos. The New York Times recently covered his pursuit of the $3 trillion retail universe by going back to the very fundamentals of retail. Brick and mortar physical locations. But this is Bezos, so you know there is a twist. Or in this case, a robot. Read Article


May, 2017

How to Get Big Thinking from a Small(er) Agency

Is bigger always better? What are the advantages to working with a small agency? When you work with smaller, nimble integrated agencies, like AgencyMSI, you are more likely going to get what you ask for. Read why! Read Article


May, 2017

Spotify: Introducing Our AgencyMSI Playlists

We are super excited to share our Spotify playlists! Every other Monday, we will feature a themed playlist curated by a different team member. You'll hear everything from Cat Power to Duke Ellington. We love our pop, rock, classical, jazz, punk, indie and more from all decades. Read Article


April, 2017

Build Good Things and Do Good Work; the Award Is a Bonus

This year’s PR Daily Award for Event Marketing went to AgencyMSI (rightfully so!) for our PR team’s work during Habitat for Humanity International’s National Women Build Week and we are feeling pretty amazing about it. Read Article


April, 2017

Always Adapting: Repositioning and Rebranding an Agency

The marketing world is changing at a rapid pace. AgencyMSI is committed to changing with it. Brand repositioning isn't an exercise used only for our clients. So, it was time to take a close look at ourselves, our processes and our philosophies. This what we discovered. Read Article


April, 2017

5 Ways to Hook ‘em: The Best Practices Behind a Good Email Subject Line

Whether you are distributing a mass email to your employees, reaching out to targeted media or trying to connect with a recruiter to score that dream job, the strength of your subject line can determine your success. These 5 fundamental email marketing tips can be applied to any email next time you’re crafting an important subject line. Read Article


March, 2017

10 Things Journalists / Reporters and PR Professionals Need to Know About Each Other

Media relations, from the perspective of a journalist and a PR professional, are very different. However, they can both agree on one thing: it’s a mutually beneficial relationship. Read Article


March, 2017

How to Sound Super-Duper Smart About Influencer Marketing Strategy

There’s a pretty strong chance you’ve been hearing, reading, seeing and thinking a lot about Influencer Marketing lately. After all, valuable relationships have always been at the heart of the marketing mix. Whether you’re playing catch-up or have your big toe dipped in, AgencyMSI is here to help make sure your influencer strategy is sound and effective. Read Article


March, 2017

Employee Culture:
A Humble Brag

Each of our employees has a diverse history and expertise that allow us to come together as a top advertising agency in Chicago. Whether we’re developing content strategy or drafting print ads, there is an impressive range of knowledge among us all, if we do say so ourselves. Read Article


March, 2017

The Good, the Bad and the Ugly of Millennial Marketing

First rule of millennial marketing: don’t talk about millennial marketing. Or at least stop throwing around the term “millennials” – it’s overplayed. Read Article